This is Our Story

“Our mission is to pioneer a path where support for mental well-being meets the wonders of the wild.”

Outfit My Life is a lifestyle brand founded by Mike Braunlin and TJ Struss, two visionary entrepreneurs from Minneapolis who met in a downtown cafe in September 2020. They sought liberation from the routine of modern American life, drawing from Mike's Peace Corps background and TJ's passion for business.

A year later, the pandemic and civil unrest in Minneapolis took a toll on TJ's mental health. Tragically, he took his own life in the summer of 2021. This profound loss transformed Outfit My Life into a mission to break the silence surrounding mental health in America. TJ's sister Emilee took over the brand, continuing his legacy.

At Outfit My Life, we believe everyone belongs. This is your life, your story, your style. Share your adventures with us at OutfitMyLife.com. Together, let's continue this journey.